The Great Pumpkin Spice Debate: Are Companies Rolling Out Fall Flavors Too Early?
CNN's Boris Sanchez and Jessica Dean Discuss
CNN's Boris Sanchez and Jessica Dean discussed the recent trend of companies like Krispy Kreme and IHOP rolling out fall flavors, such as pumpkin spice, in the middle of summer. Sanchez argued that the early rollout of these flavors is a sign of "pumpkin spice fatigue," while Dean defended the companies' decisions, saying that they are simply responding to customer demand.
Is Pumpkin Spice Fatigue Real?
There is some evidence to support the idea that pumpkin spice fatigue is real. A recent survey by the National Confectioners Association found that 62% of Americans believe that pumpkin spice is overused.
However, other surveys have found that pumpkin spice remains popular. A survey by the NPD Group found that pumpkin spice is the most popular fall flavor, with 43% of Americans saying that they enjoy it.
Why Are Companies Rolling Out Fall Flavors So Early?
There are several reasons why companies are rolling out fall flavors so early. One reason is that they want to capitalize on the popularity of pumpkin spice. Another reason is that they want to get a head start on the holiday shopping season.
Finally, some companies argue that they are simply responding to customer demand. According to a survey by the National Retail Federation, 42% of Americans start their holiday shopping in September.
Is It Too Early for Pumpkin Spice?
Ultimately, whether or not it is too early for pumpkin spice is a matter of personal opinion. Some people believe that it is too early to start thinking about fall in the middle of summer, while others are happy to enjoy their favorite fall flavors all year round.
What do you think? Is it too early for pumpkin spice?
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